Introducing the new challenger bank Williams & Glyn to the customers of RBS
RBS branches in England and Wales will become part of Williams & Glyn when it launches, by the end of 2016.
I was challenged to create a visual identity to introduce the RBS transformation at a launch event in the Tower of London. Working closely with a copywriter, I developed four creative routes. These were based upon the RBS brand guidelines in combination with the new Williams & Glyn identity and colours.
‘A glimpse of the future’ concept was designed to reveal a preview of the future. The RBS team chose this concept, as it was the closest ‘on brand’ solution.
This concept was then developed across event collateral, which included digital presentations, window stickers, advertising banners and a projection on the Tower of London wall.
The concept was also applied to the masthead for the invitation email.
