Leading the creative vision and production of digital content
As creative lead on the Royal Navy account, I’m involved in the ideation, art direction, design, shoots and post-production of all digital content. Primarily aimed at attracting a recruitment audience of 16-24 year olds, the content includes social assets, campaigns, long-form videos, and website content.
During my time working on the account I’ve had the opportunity to direct on board a Type 45 Destroyer, Vanguard-class submarine and tour many of their bases across the UK.
‘Always on’ social content
The ‘Always on’ content I produce for the Royal Navy and Royal Marines social channels ranges from ‘day in the life’ videos, tours, takeovers, carousels, live Q&As and teasers. Styled up to appeal to Gen Z, this content is short and snappy and dials up the benefits of joining the service, such as travel, sport and adventure. Alongside this, there is also additional content that informs potential recruits about the joining process, tips around fitness and unpacks the roles within the service.
Long-form video and campaign examples