Encouraging commuters to switch to public transport
Network West Midlands are responsible for public transport in and around the West Midlands – covering bus, train, tram, walking and cycle networks. They approached us to produce a campaign that would increase commuter usage of their network.
The insight – your precious time could be better using public transport rather than sat behind the wheel of a car.
Our challenge was to come up fun and inspirational ways to spend your commute that is relevant to the everyday commuter. In other words ‘Your commute, better spent’.
My role was to brainstorm ideas, develop scamps and direct the photoshoot before finalising and illustrating the design. I even managed to sneak myself into the campaign!
The hand drawn illustrations juxtapose the commute alongside the activity, which aims to catch the publics attention and connect the two together.
The campaign was rolled out across 48 sheets, 6 sheets, bus rears, digital screens and radio across the West Midlands.
