Branding an independent supplier of modern British textiles
Priestley & Priestley is a British agent for the luxury tailoring market, representing a number of Saville Row brands.
We were approached to create a visual identity for the brand, which would span across a website, stationary and print collateral.
We explored a number of routes, which took inspiration from the craft and heritage of tailoring. Using shapes and iconography based around this, we developed a modern approach to a traditional industry.
The chosen route in the form of the British flag, utilises contemporary typography combined with a simple, modern structure influenced by cutting and stitching lines.
