Re-designing the website of one of the UK’s top Universities
The University of the West of England, Bristol (UWE Bristol) is a University located in and around Bristol.
Our goal was to transform the user experience and take every prospective or current student on a journey through which they can easily find the information they need, feel supported to succeed and be excited by what UWE Bristol has to offer them.
My role as design lead on the project was to develop an exciting new art direction for the digital brand and roll out across a component design system. I worked closely with UX and Front End, and the wider UWE team in an agile working environment.
We developed a bold colour and typographic design language across the website. We gave the university it’s own unique identity by using cut-out imagery on bold coloured backgrounds. Overlapping elements were also used to create a visual interest across the components.
