Promoting the Great Grocery Giveaway through a fun social campaign
The Co-op invited us to create a fun social media campaign to promote the ‘Great Grocery Giveaway’.
We came up with a concept to illustrate food puns associated with popular music, such as ‘Like a rolling scone’ by Bob Dyan.
I utilised GIF’s instead of still imagery, as this brought to life the playful illustration style in a story telling manner. I developed a range of characters and a consistent colour palette to represent the food puns for each song. Can you guess the 9 songs?
